Everyone knows that social media plays a huge role in all of our lives today, whether we like it or not. It is no longer just a social platform among friends, but an amazing opportunity for businesses. It is one of the best ways to market your product or services as well as receive free word of mouth recommendations from your consumers.
Hiring a social media manager for your business has so many advantages. Here I want to share just a few with you. No matter how big or small your business is, hiring a social media manger could be one of the best things that you can do for your business.
It’s the Best Marketing Tool Today
If you are not currently on social platforms with your business, you are truly missing out on so much opportunity. Your target market is scrolling through their news feed as we speak just waiting to come across your products or services.
With previous advertising methods such as radio, tv, printed material, etc. you did not necessarily have unlimited reach or as much control over who you can market to. With Social Media, you are given the opportunity for a much broader audience and the ability to search for your specific target market.
You can create Ads through social media at a low cost that also targets a specific audience. People can also re-share and recommend your business increasing your brand awareness, sometimes at no effort on you.
This is just the tip of the iceberg as the possibilities and strategies that you can use through social media really unlimited for your business.
Focus on Your Business
Creating an attractive and engaged social media accounts for your business truly takes a lot of time and effort. When you let someone else take over that responsibility you give yourself valuable time back to focus on the important parts of your business.
Just like in many aspects of a business, delegating tasks can be such a great benefit to allowing your business to thrive. Time is truly money and running a business in itself takes a lot of time. If you hire the right social media manager the social media management cost will be worth every penny.
Give it to Someone with the Tools & Knowledge
You are probably amazing at running your business, but that does not mean you know how to manage your social media accounts for your business in the most effective way. When you hire a social media manager they should have experience and be knowledgeable.
Social Media is also in constant change, with updating algorithms in platforms as well as changing trends, features, updates and even new platforms arising. The social media manager that you hire should be keeping up to date with all the changes and continuing to learn social media business tips and ideas that will help your business with continued growth.
An Outside Perspective
It is important that your business is sending the right messaging and your brand is effectively conveyed through your social platforms. If you hire a social media manager for your business, it does not mean that you won’t have any input. It’s important to build a relationship with that person and also be a part of the overall vision of your content.
On the other hand, it is great to have another set of eyes, another perspective on your business. When you own a business, you see it from one perspective. Having someone come in that can look at your business from the consumer perspective and also understand how people utilize social media as consumers is a great advantage. Creativity and visual appeal is also so important in social media. Having an expert who understands this can help with designing a look that you audience cant help but be attracted to.
More Business Growth
Obviously the biggest advantage overall with using social media for your business is the opportunity for growth and awareness. Growing your following on social media is not the exact answer, the number is not everything. Organically growing your social media following and engagement with your target market is.
There are so many options out there that you can pay to get so many followers or likes per month. You can buy followers and have a program do the process for you. This may bring you higher numbers, but again numbers are not everything. It is social platform; engagement is what is important. Hiring an actual person, a social media manager, is what will allow you to gain the best brand awareness, even though the numbers may not show as quickly. Quality over quantity.
When you have a social media manager who is there to comment back, answer direct messages and build a relationship with your followers and target audience, that is when you start to see real results.
I LOVE helping businesses grow through their social platforms. I pride myself on creating a close relationship with the business owners I work with, and really understanding the overall mission and vision of the business, so I can convey that to their audience. Here you can check out my social media management pricing and packages that I offer. Fill out the form at the bottom of the page to set up a free call to see if we would be a good fit to work together.
I want to end this on the note that even the queen is hiring a social media manager, it truly is the best thing you can do for your business.
Health, Love & Happiness,